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McDonald's Restaurants


McDonald's recognises that constant and timely internal communication is critical in engaging with its employees. For example, feedback is sought at each point of implementation for its People Development Programme to ensure that the company offers programmes that are effectively tailored for professional and personal growth. To align its managers and crew with key business priorities, regular communication sessions are planned ahead and conducted in a fun and engaging manner. This is part of McDonald's "from boardroom to crew room" communication focus. McDonald's also employs an open door policy which allows staff the opportunity to discuss their concerns with their managers or to give feedback. Employees who may not be satisfied with the results of this discussion can go to the next level and request that the matter be brought up to the attention of the head of department. McDonald's has also introduced PAL or Personal Action Letter which is a confidential means for employee questions and concerns to be resolved. Pre-addressed PALs are available at all restaurants and strict confidentiality is assured. In addition, opinion surveys are held at least once a year and Communication or RAP Sessions are held regularly in all restaurants. RAP sessions are informal discussions between small groups of crew and management where suggestions can be given openly. Details of the various communication channels at McDonald's are clearly spelt out in the Employee Handbook, hard copies of which are given to every staff.